EXPEDIA GROUP

The world's travel platform.

BACKGROUND

Expedia Group is the world’s travel platform. Their purpose is to bring the world within reach.

At Expedia Partner Solutions (EPS), the B2B partnership brand of Expedia Group, the shared ambition with their partners, is helping travellers discover and explore every corner of the globe. They reach across many sectors – from retail travel agents, financial institutions and airlines to loyalty organizations, online travel agents and corporate travel management companies – using expertise to fuel partners’ growth. They make it happen by unlocking the power of Expedia Group for our partners.

For more than 20 years they’ve been at the forefront of the travel industry, testing and learning what does and doesn’t work when it comes to providing travel. As an EPS partner you get all the benefits of that expertise along with the $1 billion+ they invest in research and development each year. That means constantly optimized technology and expert service.

BRIEF

Expedia Inc had recently rebranded as Expedia Group. The two B2B brands of Expedia Inc: Expedia Affiliate Network and Global Partner Solutions – merged to form Expedia Partner Solutions. It required a new identity and visual language that conformed with the group guidelines whilst appealing to a focused audience of its global business and corporate customers.

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SOLUTION

With a digital first approach (which would ensure assets produced would render perfectly regardless of the device or scale), the solution devised a fresh and engaging illustrative style – creating bespoke artwork relevant to each of the core business services.

This visual language utilised key assets of the new Expedia brand (i.e. colours and typefaces) whilst delivering a new identity that was totally unique to the Expedia Partner Solutions and wholly relevant to its specific audiences.

Immersion into Expedia’s world and the business side of the travel industry, simplifying complex needs into 12 categories which EPS offers solutions for. Devising scenes for each in order to communicate and highlight difficulties partners have and how EPS products help to overcome them and grow their businesses.

Utilising the overarching group guidelines to create a bold and vibrant appearance for the graphic metropolis. The master world is contained within a shape consistent with the logo and is made up of 12 micro scenes representing the complexity of the travel industry and all of the solutions that EPS offers.

Since launching the new visual identity in September 2018, the EPS business has seen continued growth and success – now boasting over 500,000 accommodations across 25,000 worldwide destinations. Its market-leading technology, API, online templates and agent tools provide access to over 4.7 billion airline seats – connecting to over 6,500 airports. Thousands of businesses across the world are now benefiting from easier, more cost effective, wider ranging, tailored travel solutions.

Testament to the strength of the new brand, EPS was recognised for its innovation as ‘Best Travel Supplier’ by Travolution in November 2018.